December 20, Storm Magic held a press conference, launched the latest one machine – Storm magic mirror “3K screen concept machine” Matrix and VR S1 glasses two products.
From the product design point of view, Matrix has the following highlights:
Storm magic mirror introduced a 2499 yuan VR one machine that can sell 100,000 next year
1, resolution: Matrix using the current industry can be produced in the most high-definition 3K VR display screen with a resolution of 1440 * 1440 * 2, PPI up to 705, refresh rate of 90Hz, while the industry recognized three VR head (HTC Vive , Oculus Rift, PS VR) display screen are used 2K screen.
2, angular resolution: angular resolution refers to the display of each pixel unit through the VR optical system after imaging the angle of the human eye size, usually described in radians. The smaller the curvature, the smaller the performance of the grainy, that is, the higher the clarity. Matrix angular resolution has reached 3.7 ‘, high-definition effect beyond the three major head.
3, Weight: Matrix head weight was only 230 grams, compared to the three significant weight was reduced more than 50%, the first significant size of 184 * 54mm, brought in the light of the upgrade. According to reports, Matrix head weight was able to do so light, thanks to its use of the new split design, the CPU, memory cells, batteries and other independent out of the host, the first display only retain the display unit.
4, delay: Matrix will delay the product down to 17ms, while the product field angle raised to 110 °.
In product pricing, the storm mirror CEO Huang Xiaojie said that with the current level of VR on the market at the same price of nearly four or five thousand yuan, Matrix will be priced at 2,499 yuan, only half of the market competing products, Almost can be regarded as lower than the cost of sales.
In addition to the Matrix, the conference, Storm Mirror also released its latest software platform Magic UI 2.0, an increase of the user to the scene of the application scene, more relaxed and comfortable somatosensory interactive features, and display The forefront of the mobile space positioning + gesture recognition one solution.
In addition, the Storm Mirror also released a new ultra-thin VR glasses storm Mirror S1, the product weight of 220 grams, the use of the new Fresnel lens, can effectively reduce the screen window effect, bringing better viewing results.
After the press conference, Huang Xiaojie accepted the media interview, this year’s Storm magic mirror of the strategic adjustment, VR form of development trends and other hot issues, responded to the following VR reconciliation interview Record:
Question: Google launched today Daydream standard, so a lot of mobile phone VR products have a similar experience of the Samsung Gear VR, and the price control in the thousand or less. For one machine, especially Storm Mirror released this a product, where the advantages?
Huang Xiaojie: Daydream’s advantage is that as long as the phone up after the preparation, the experience will be very good. But no matter how, the phone screen resolution is generally 2K, very little power to do 4K, and the future VR really need is more than 8K, the weight of 100 grams, so one machine is spotted in this part of the market. Both models have been there, one is relatively high cost, the other is more expensive prices.
Question: VR field of platform-based players, there are hardware to do, there is video, the storm how to locate their own mirror?
Huang Xiaojie: Mirror over the past two years to do a lot of things, both hardware, software, but also do the platform, but also do a lot of content and applications, but also with a combination of various industries to do a lot of cases, such as real estate, Travel and more. With the development of the industry, in this industry need more division of labor, more collaboration, some time ago to do the adjustment, the mirror to be more focused, focused on the platform, which is the future focus of the mirror. Such as games, social, vertical industries, those things should be a third-party companies to do, we may use investment, joint venture approach to do.
Question: Some people questioned, we do not like to use the same mobile phone with VR, VR do you think the popularity of what is needed?
Huang Xiaojie: just talk about the status quo, behind the two reasons, the first reason is the product itself, is not resolved clarity, is not solved the weight, is not resolved dizziness, is not solved the convenience, the price is not close to the people . Second, the entire mobile Internet, the first wave of the core of the principle is to rely on a certain section of the explosive application, may be a game.
Having said that, why should we release Matrix? Is to solve the three major issues, clarity, dizziness, weight, while ultra-low price, is acceptable price, we hope that through the ultra-high preparation, low price, the popularity of the product. We believe that the next two years will have a paragraph of the game, will lead to the popularity of the VR.
Question: Please tell us about 2016 Storm Mirror in the revenue side of the situation, as well as the composition of the business revenue?
Huang Xiaojie: Today, VR, the platform is definitely money-burning, we have developed a 12-24 month plan, I believe that by the end of 2017 to 50-100 million daily work, when our advertising revenue and game revenue will be up, after the Daily activities to 200-300 million, at that time the basic formation of Internet business, for VR, the business model is based on value-added services, interactive with today’s traditional PC, mobile Internet, there will be different. Because the VC content is more shocking, whether it is video or games, there are a lot of interaction and value-added services, the possibility of, so VR inside, the first to make money is the game, then video, and video should pay .
Question: Storm magic mirror products now or not how to make money?
Huang Xiaojie: Yes.
Question: one machine has some portability, but also at the expense of performance at the expense of this year, Oculus has lowered the threshold of the PC to 499 US dollars, do you think the one machine be considered some threats? In this case, one opportunity to have more market?
Huang Xiaojie: certainly will, no matter how, the first significant increase in the PC model, the price is very expensive, we see first-tier cities, who use the computer? If there are mobile, anywhere can be used. Many people think that the performance of the phone with the PC is not comparable, but does not affect the hand tour is a big market.
Question: Storm magic mirror VR market share in China is how much?
Huang Xiaojie: We look at different platforms, to see the market share of Jingdong we are 80%, almost monopolized, because no cottage Jingdong products, but in Taobao, our share is about 20%, because there are many Low price products.
Question: Prior to the mirror has experienced staff adjustments, to what extent? What is the impact on operations? Mirror is currently a loss, and today released the product is lower than the cost of the profit for the future is not profitable? When is the company expected to start profitable?
Huang Xiaojie: We have done a lot of the past two years, a lot of horizontal expansion, the most recent adjustment of the biggest changes in the hope that the mirror business focus, focus on the core platform, the other businesses are all divested into a subsidiary, which is more conducive to Mirror their own business focus, we have to adjust the personnel in place.
On the profit situation, millet past success model is by mass meager profit, our model is also like this, we small batch production, is losing money, but after the mass sales, the cost down, we are betting the future, If you can sell 100 million units, 10 million units, we have a gross margin in the hardware.
Question: After the release of these two products, stocking what is the situation?
Huang Xiaojie: stocking, about January 20 or so, first sent to the honorary experience division, in early February when the product will do with the public pre-sale, delivery is in March. But the first batch of the number, or look at the public financing.
Question: VR is now a better way to interact?
Huang Xiaojie: The first is the handle, although it seems not natural enough, but I think it is the longest use of interactive devices, even in the future for a long time, is still very important model. Because it can do precise control. Of course, there are gesture recognition, position tracking. Gesture recognition in a special scene, the use of short-term is better, you can do the menu choice.
Question: What is the significance of this conference on the storm magic mirror?
Huang Xiaojie: First, for the industry, are looking forward to this industry, some people really shake the cry for the VR to promote the development of the industry. We through this conference, really to the industry that, VR in 2017 will be the outbreak of the industry’s view is positive. Second, the introduction of such a high cost-effective preparation of the product, not only allows users to have a good experience, and can be universal, only good products, good experience, access to user recognition, users are willing to spend money, so money can be divided into To the developers, developers have money will be released more good content, this is a virtuous circle.
Question: Can you summarize the 2016 storm magic mirror?
Huang: Our first half of the year to promote the development of the industry, we also do a lot of business to try, almost all industries have the possibility of combining with the VR, we have done a lot of attempts. But after we finished this adjustment, we do a lot of business divestiture, stripping, we feel that every business has the opportunity, but for the mirror, or to focus.
If you do the complex disk, the mirror in the past year to do a lot of business to try, there are some business attempts have achieved very good results, but on the inside of the mirror is not appropriate, should invest more investment incubator Three companies, should focus on the platform business, the core of the next generation of Internet VR entrance.
Question: VR era, in your eyes, what are the characteristics of this era?
Huang Xiaojie: First, the experience should be good enough. Second, the user is relatively large, if a product can reach 1 million live, is the iconic products. Third, developers can make money.
Question: on the content of the ecological chain of the building, the mirror now what the progress of investment can follow up?
Huang Xiaojie: We VR industry fund was established about a year, has voted 20 several companies, at least one-third of these companies have got financing, including the preparation of the equipment company, also includes the technology company, also includes the game the company. The second category of business is a joint venture business, there have been several companies, the mirror of the real estate, automotive, tourism. Such as tourism, we have a joint venture with a listed company, they have a very strong tourism resources, the combination of such a relatively high success rate.
Question: Do you think VR games are the first to be profitable?
Huang Xiaojie: must be, we have some games this year, revenue, although the amount is not high enough, even in the case of not perfect experience, there are already many users willing to use, that the game is attractive to users, but today gaming experience Not good enough, watch is not complete.
Question: Today’s products, your sales next year, what is expected?
Huang Xiaojie: 10 million or more.
Question: 2017 Storm magic mirror which will have the layout?
Huang Xiaojie: We are more focused, the so-called layout, we already have their own fund companies, have their own ecological company, these businesses will grow their own, is to experience good equipment to sell enough.
Question: Mirror’s main business’s profitability, can say next?
Huang Xiaojie: We have worked out a profit plan for 12 months to 24 months. We hope that the profit will be 12 to 24 months.
Question: Prior to the strategic adjustment, personnel adjustments, because the front pull too long?
Huang Xiaojie: Over the past two years, to promote the development of the industry will have a special input, but each business is not enough focus, we want to make the mirror can focus, each business can focus on their own.